Brand South Africa partnered with the Siyavuya Foundation and Eastern Cape Tourism, for the third rendition of the annual SUV Challenge in the Eastern Cape.
The SUV Challenge seeks to promote road safety, tourism and empower rural communities in the province.
This year the challenge kicked off in the Wild Coast Sun, to Kokstad, Msikaba Bridge, and went to Nkantolo Village, making a stop at Mqhekezweni Great Place and ended at Baviaanskloof.
During the Tour, Brand South Africa and partners conducted community outreach activations and exhibitions to promote road safety while showcasing the tourist and heritage features.
“The SUV challenge was a multi-stakeholder activity that showcased South Africa’s road infrastructure, the beauty of our land and the rich heritage that we are renowned for,” said Brand South Africa’s, George Khoza.
The challenge featured several South African influencers and media personalities such as radio personality Zintle Mbusi, media personality Andile Ncube, comedian Mpho Popps, television presenter and actor Gabriel Temudzani, radio presenter Mafa Bavuma and Miss South Africa Shudufhadzo Musida.
“The Eastern Cape SUV challenge was an adventure filled with experiences that not only focused on tourism but also on road safety awareness and empowering rural communities in the province”.
The ECPTA is overjoyed to know that road safety and community empowerment are both being attended to within the Eastern Cape. Initiatives like the SUV Challenge will have a fundamental impact on the growth of the province and more specifically, the way in which tourism is carried out and enjoyed.