BRINGING THE DORP TO THE CITY

Selected SMMEs were invited to participate in Meetings Africa at the Sandton Convention Centre, Johannesburg. Those selected were in support of the South African National Convention Bureau VTSD (Villages, Towns and Small Dorpies) Programme, which supports smaller events establishments by expounding the benefits of hosting conferences and summits to small towns around the country.

ECPTA recently participated in Meetings Africa which took place from 28th February to 2 March 2022 at the Sandton Convention Centre, Johannesburg.

This event brings the very best of the continent’s business events’ products under one roof. We were pleased to participate and aggressively showcased the Eastern Cape MICE (Meeting, Incentive Travel, Conferences and Exhibitions) products to local and international travel buyers. It enabled Eastern Cape SMMEs to promote their conferencing facilities and we were able to demonstrate our ability to be competitive in this sector.

Meetings Africa presents a valuable opportunity for the Eastern Cape to promote business tourism, from the two ICCs that cater for many delegates to specialised services that enjoy smaller groups. We have exclusive safari experiences and stunning incentive establishments. The Eastern Cape has the capacity to attract top quality international buyers, which will put us on the map to hosting significant and high-powered business events in the future.