The Eastern Cape ICT Summit at the East London ICC showcased business events’ crucial role in driving tourism and economic growth. This gathering of professionals and industry leaders focused on technology trends and highlighted the broader benefits such events bring to the province.
Business events like this often turn visiting delegates into leisure tourists who explore the Eastern Cape’s unique attractions.
The summit’s economic impact was immediate, with local businesses benefiting from increased demand for accommodation, dining, and transport services. It also demonstrated the East London ICC’s potential as a world-class venue, strengthening its reputation for hosting significant events.
For the Eastern Cape Parks and Tourism Agency, the summit provided an opportunity to promote the province’s tourism offerings. Delegates were introduced to the travel packages, encouraging them to return as tourists.
