The show is proposed as an annual event; attracting various individuals, corporate entities to experience the Eastern Cape province packaged in a weekend. These includes; tradition and heritage, fashion, art, music, food, landmarks and the various splendid destinations on offer by the province.

The essence of the exhibition corroborates with the country’s heritage month; September as it is a time for everyone to retrospect their cultural core. The month of September brings beautiful renewal of plants and inspire high spirits and colour, a befitting period to celebrate our rhythm.